Welcome back to the ‘Join My Journey’ series in which I’m currently attempting to study the fashion industry from home as lockdown provides me with more free time. Join my journey!
A link to part one is here in case you missed it: https://ctrlaltesc.home.blog/2020/04/07/join-my-journey-studying-fashion-from-home-part-1/
I don’t want to set an unrealistic standards of productivity in this series because I think it is SO important that people spend their free time doing whatever makes them happy! If I’m completely honest, my motivation levels have decreased massively recently and I have spent many days moping around my house and spending lots of time on my phone. So, if you’re in a similar position and see people all around you posting about how productive they’ve been, remember that everyone has their down days, weeks or months. Productivity isn’t a competition and you should prioritise your mental health, especially at this crazy time in our lives.
With that said, my urge to learn more about the fashion industry remains strong! Despite my lazy days, I would love to share what else I’ve been doing to educate myself on the world of fashion!
Since the previous episode, I came to the conclusion that it would be beneficial to hone in on fashion journalism, analysing and studying my dream industry. So, for Step 6 of the series, I made many notes, summarising the advice I’d received from professionals in magazine writing, editing and publishing after visiting various websites and watching a plethora of YouTube videos. I also joined the Glam Observer online course for helpful resources revolving around fashion journalism.
So, what knowledge did I gain from this research?
- There is no textbook route into fashion journalism. Many Vogue writers got their jobs by luck (obviously hard work too).
- Internships and work experience are crucial! Most of them are not funded but the knowledge gained should be priceless and help in the future.
- Digital journalism is growing in popularity and if you want to enter the fashion journalism world in the modern day, you need to acknowledge the role of social media and the internet as a whole.
- Analytics are vital; Vogue House London has a screen in the offices that constantly refreshes statistics of each post. This information ensures you know what the audience enjoys the most.
- It’s important to keep up to date with all elements of the fashion world, not just the most obvious ones or those that you have a personal interest in.
- Robin Girhan is a fashion critic who “transformed fashion criticism into cultural criticism”, a perfect example of how you should see fashion as a deeper and meaningful societal expression you can comment on rather than just being aesthetically pleasing.
For more journalism education and experience (not solely fashion related), I studied using Coursera which was an amazing online learning platform!
For Step 7, I picked up two books I received last Christmas: ‘Vogue on Dolce and Gabbana’ and ‘Vogue on Calvin Klein’ which were so insightful and beautifully written, so much so that I finished them in two days. If anyone shares my interest in high fashion, you should consider reading these as they provide the backstory of some of the best global designers. This element of study intensified my appreciation for the leaders in the industry whilst also encouraging me to write more about fashion as the way in which the books were articulated and presented was stunning.
The next step was so exciting! I joined the ELLE Online Education programme (https://elle.education/masterclass-stayhome/) and watched some masterclass videos. What better platform than ELLE, the worldwide fashion and lifestyle magazine, is there to learn from? It was truly inspiring to hear from people who have thrived in their careers.
Step 9 involved two apps: Vogue Runway and Pinterest. Most fashion enthusiasts would be familiar with both of these but if you’re not, I thoroughly suggest you download them. Vogue Runway allows you to watch the majority of fashion shows for free! By having access to this, I was able to come to terms with my favourite designers and their best collections. Similarly, on Pinterest, I created a board of each designer and added my personal favourites. This means that I can clearly differentiate between brands and understand what makes them all unique. Currently, my top 5 designers are Jacquemus, Prada, Iris Van Herpen, Guo Pei and Maison Margiela.
As the weeks go on, my passion and enthusiasm escalate further. Consuming myself in everything fashion has ensured I am comfortable with the terminology and community.
By sharing my journey in this series, I hope to encourage others to do what they love and work towards their goals, no matter how difficult or unrealistic they may seem.
Thank you for reading… Part 3 is coming soon. Stay safe!